100% PASS THE BEST MKT-101 - RELIABLE BUILD AND ANALYZE CUSTOMER JOURNEYS USING MARKETING CLOUD TEST PRACTICE

100% Pass The Best MKT-101 - Reliable Build and Analyze Customer Journeys using Marketing Cloud Test Practice

100% Pass The Best MKT-101 - Reliable Build and Analyze Customer Journeys using Marketing Cloud Test Practice

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The MKT-101 Certification Exam is a 60-minute, multiple-choice exam that consists of 60 questions. MKT-101 exam is designed to test a candidate's knowledge of Marketing Cloud functionalities, including email marketing, mobile marketing, social media marketing, advertising, and analytics. Candidates must score a minimum of 68% to pass the exam and earn the certification.

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The MKT-101 dumps of PassReview include valid MKT-101 questions PDF and customizable Build and Analyze Customer Journeys using Marketing Cloud (MKT-101) practice tests. Our 24/7 customer support provides assistance to help MKT-101 Dumps users solve their technical hitches during their test preparation. The MKT-101 exam questions of PassReview come with up to 365 days of free updates and a free demo.

Salesforce is one of the most popular and widely used customer relationship management (CRM) platforms in the world. With its powerful suite of tools, Salesforce helps businesses of all sizes manage their customer interactions, marketing campaigns, and sales processes more efficiently and effectively. One of the key areas in which Salesforce excels is in marketing automation, which is why the Salesforce MKT-101 Certification Exam is so important for marketers who want to master the platform and take their skills to the next level.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q97-Q102):

NEW QUESTION # 97
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?

  • A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
  • B. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
  • C. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
  • D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

Answer: A

Explanation:
To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a sender profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of a plain text message. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_triggered_email_message.htm&type=5


NEW QUESTION # 98
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?

  • A. Data Relationships
  • B. Data Designer
  • C. Contact Configuration
  • D. Entry Source Data Extension

Answer: B

Explanation:
To connect relational data into their journey without overloading the entry data, Northern Trail Outfitters should use Data Designer. Data Designer is a tool that allows marketers to create attribute groups that link different data sources in Contact Builder. This way, they can access relational data in decision splits and other journey activities without having to include all the data in the entry source data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_data_designer.htm&type=5


NEW QUESTION # 99
A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

  • A. Web Studio to capture Query parameters from social media link.
  • B. Use Journey Builder to build an audience using Ad Studio.
  • C. Use an interactive form from email Studio to collect this information

Answer: A


NEW QUESTION # 100
The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel's instance of Marketing Cloud?

  • A. Sending from a separate IP Address and Domain
  • B. Using different From Name and Email Address settings
  • C. Brand guidelines for Corporate Apparel is different from NTO
  • D. Managing Unsubscribes for the Corporate Apparel Division only

Answer: D


NEW QUESTION # 101
Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored within the system.
Which limitation should the consultant consider when recommending field-Level Encryption?

  • A. Only list-based sending is supported by field-Level Encryption.
  • B. Separate encryption keys are required for each business unit NTO .... Field_Level Encryption for
  • C. Encrypted fields will show unencrypted values in standard records.
  • D. Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.

Answer: A

Explanation:
A limitation that the consultant should consider when recommending Field-Level Encryption is that Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields. Field-Level Encryption is a feature that allows marketers to encrypt sensitive data in Marketing Cloud using encryption keys and algorithms. However, encrypted fields cannot be used for segmenting subscribers using filters or queries, as they cannot be evaluated or compared with other values. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_overview_field_level_encryption.htm&type=5


NEW QUESTION # 102
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